Monday, April 16, 2018
Two months ago I almost shouted off the page when I posted a new Working Girl blog … “I’m in the groove”. Felt like writing again and I finally was ready to tackle Amazon book marketing.
It didn’t take me long - my elation was short lived. I needed to take my own advice - if a skill is critical to your success and you don’t have it, then HIRE IT. But this time it was more easily said than done.
My goal for this book was to sell lots of books and donate all my royalties carrying on the commitment of the Working Girls and Olympic Cellars… Created by Women, In Support of Women.
But just like the early days of the winery, there is a very small budget for marketing.
. . .Give me just a minute. There’s more to this story.
I live in Sequim, Washington and the first Friday every month is Art Walk. I love art and a rule I follow (or should follow) is when you see something you want, walk away. If it won’t leave your mind and you’re still thinking about it a few days later then consider buying it.
Well not this First Friday Art Walk. I only had about 15 minutes before meeting a friend for dinner. Walking around the Blue Whole Gallery a funky sculpture captured my attention. The name on the white card was “I Am What I Am” by Nancy Lawrence. I bought it immediately and blamed this impulse on art in general. When it reaches out to you and somehow touches you personally, well just open your purse.
The sculpture was a female bird, with three legs wearing boots and the expression on her face as she looked me in the eyes was challenging, “You Are What You Are”.
Did that dang funky bird just give me an Out? You won’t sell many books but It’s OK that you don’t know how to market on Amazon.
Or, is she challenging me to step up? Get you butt in gear and learn how or find another way Kathy.
That Bird has been taunting me ever since she moved into my office, giving me that look each day and expecting an answer. Today she got it.
I Am What I Am.
A Working Girl and Damn Proud of It.
So, I’m Getting to Work.
Wednesday, January 31, 2018
After the long months of writing, editing and finally publishing my book I had no words left. And I knew that my biggest job lay ahead… marketing my book on Amazon. Geez, just put me behind the bar again and let me sell wine.
OK Kathy, stop whining, you can do this.
As I’m grumping about Amazon marketing my dear friend is launching her women’s coaching business and she asked for my input on website design, content, logo, mission and marketing. Yea, I can do this. She would send me long emails and I provided feedback. It felt really good and then I realized she had given me a gift - it had got me thinking beyond my current projects on my desk - I felt in the groove again.
When I was at Olympic Cellars and communicating with my customers a common overarching theme was my Working Girl approach to owning a small business and also living life . . . as a mother, wife, grandmother, sister, friend, colleague and team leader. Of course, I sold wine too!
Tonight, looking around my office my eyes settled on five balls.
I had read or someone told me about juggling the 5 balls of your life . . . Family, Health, Friends, Spirit and Work. The five balls symbolized work-life balance. Work was a rubber ball. If you dropped it, it would bounce right back. But the other four were made of glass and you know what happens when glass hit’s the floor.
Since I’m a visual person, I wanted my own set of balls displayed in my office. So I asked a local glass blower for four glass balls and then I sprayed a tennis ball black and blocked out the word WORK.
My balls are set on a high window sill in my office close to the edge . . . think I was getting a bit carried away with the symbolism. But it has been a reminder to me over the years of what is important in life.
I’ve never liked the three words, work-life-balance, because to me it implied a 50-50 balance. Life changes constantly and different balls may get more priority than the others… but sometimes I do take a racket and hit that work ball right out of the park!!!
And, it's 7:30 and I'm still having my glass of wine with my computer. Old habits never die.
Cheers to all,
Kathy, A Working Girl
An Entrepreneur’s Journey from a Bankrupt Winery to Gold Medals
Sunday, January 14, 2018
It’s the New Year and like many of you I’m having fleeting thoughts of New Year’s Resolutions. You know. All the oh-so- familiar, year-in-and-year-out ones… update business plan, set goals, eat better, eat less sweets, exercise more, work harder, take more time off… and so forth. None of these have hit the written page yet… as if that helped before.
My husband has always made me a bit crazy because he’s always talking about something that he’s “gonna, should of, need to” DO almost every day. And, then tells me I “should” too.
Well, I’m just a stubborn cuss… Don’t tell me what to do! Or maybe it’s after too many broken New Year’s Resolutions that I decided to stop beating up on myself.
I keep telling my husband, “WHEN I’m ready, I’ll do it but I’m not going to talk about it ‘til then.” That’s just a recipe for guilt. And, as a mother (or is it just being of the female gender) that we’re genetically born with guilt so why add to it.
Lisa, the owner now of Olympic Cellars Winery, once exclaimed when we were together at the winery, “I got to get home, I didn’t eat my frog”. I made an about face and called after her “what the heck are you talking about?”
As the door closed all I could hear was her parting words, Google It.
So I did. It’s an old saying… If the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that is probably the worst thing that is going to happen to you all day long! It has also been said, if you have to eat two frogs, eat the ugliest one first!
The FROG is the thing you’re most likely to procrastinate on if you don't do something about it now! It is also the one task that can have the greatest positive impact on your life and/or business results at the moment.
Right now I’m looking for a wacky Frog to sit on my desk daring me to EAT it every day.
So instead of a long list of goals and to do’s, I’m going to approach this year one day at a time, eating That Frog each day and making it matter.
Cheers to all in 2018,Kathy, A Working Girl
Author: Working Girl - Behind the Cellar Door
An Entrepreneur’s Journey from a Bankrupt Winery to Gold Medals